Seth Godin posted about the habit of saying “No”. Even when there’s little downside to doing something, people tend to rather remain where they are instead of changing. And once people start saying no, it’s hard to break out of the habit.

How do you overcome that? By “getting near the people who say yes” (again, courtesy of Seth Godin).

This shows us a couple of things:

  1. Most people by nature like the status quo and are unwilling to change, even if it’s clearly a better choice.
  2. The bandwagon is a very real force. People do tend to follow the crowd, even if blindly so.

But the status quo and/or bandwagon isn’t always the best choice.