Seth Godin says to choose your audience. He talks about marketing, but I believe it can be applied to anything. We do “marketing” in everything we do. When we try to persuade other people to agree with our beliefs, we are in a way, marketing our beliefs. Even in things like, going out, when you try to get a date, you’re marketing yourself. Marketing is something we do in every facet of our lives, not just business.

And we need to learn to cater our marketing to our audience. Whether we’re targeting one individual, a few people or everyone. Most of the time, in my opinion, it’s a progression through that. We start with one, move on to a few, then to most and finally we reach all. And it doesn’t always have to be on us. The one we convince will help us spread our ideas to the few, the few spreads it to the most, and the most will eventually spread it to all.

My opinion? Start small. Start with one or a few. And use that one or those few to spread to the rest of the world.

How do you reach the few? As Seth says, “Being exceptional matters most. Stand out, don’t fit in. Shun the non-believers.”