Seth Godin recently asked that question.
Are you writing for the first time visitor? Or for the one who has been following you since the start?
I’d like to throw in a third part. Or are you writing for yourself?
That third question is the one I’m struggling with a bit lately. Where do you draw the line between being expressing your thoughts about what matters to you and writing about what people are interested in?
If you go too far to the former, you run the risk of being insignificant – speaking with nobody listening. And that’s not what I want this blog to be about. I don’t want it to be a ghost town, or just me ranting to nobody. I hope to be able to be part of a community, and make an impact on people.
But on the other hand, if I drift too far to the latter, is it compromising on authenticity and who I am?
And that’s not even going into the tone and style of writing.
Honestly, it’s something I’m still trying to figure out. It’s a tough balance, in my opinion, and I’m not sure. Any suggestions?