Sound Isolation

May 18, 2008
P.S.Image by murilocardoso via Flickr

I’ve been using the Westone UM2 Earphones for quite a while now, and it’s been awesome. But this post isn’t (just) meant as a plug. There’s been a trend towards sound isolation earphones in recent years. That’s the first step any audiophile will recommend if you’re looking to improve the sound quality.

The better listening experience isn’t just because of better sound quality. It’s mainly (at least in my opinion) because the sound is isolated – the unwanted noise of the outside world is blocked out.

There’s an important point in this – adding value is not necessarily about adding more quality. Sometimes it’s about removing the noise. Especially in today’s world, where information is coming at us from every angle, at every time.

How are you filtering out noise to provide value for those around you?

Background Sounds

Feb 24, 2008

Ever noticed how you tend not to hear background sounds after a while? When you first turn an air conditioner on, for example, you notice the sound. After a while, you don’t hear it anymore. Same goes for a clock ticking, among other things.

Our brains have “novelty detector neurons“, which respond to newer sounds, and stop firing if a certain pattern of sounds is repeated over and over. Because of that, sounds that don’t change fade into the background, and we don’t hear them.

We have a natural instinct to not pay attention to things that stay constant. And on the reverse side, as marketers – and face it, we’re all marketers – you need to be different to get attention. You need to keep changing with the times, adapting your medium and message to fit the audience.

You need to provide something that others aren’t used to hearing.

Whatever you’re marketing – be it your personal brand, a corporate product or anything else – how are you getting attention, and stopping yourself from fading into the background?