Dan Schawbel on Personal Branding
Today I had the pleasure of talking to Dan Schawbel. He shares some really good insight and advice on personal branding. Definitely worth a listen.
You can download the podcast here.
Data Portability and Your Personal Brand
The biggest news of the last week has been about Data Portability. After Robert Scoble got banned (temporarily) from Facebook, a huge debate was sparked about who owns the data. And a few days ago, Google, Facebook and Plaxo all joined the DataPortability group.
I didn’t want to write much about it, because I couldn’t really decide on what it meant for you as an individual. But I just wanted to point you to Mitch Joel’s post: Should You Be Frightened By What Facebook And Google Know About Your Personal Brand?. It’s a good article about the whole issue, and what it means for your personal brand. Great insights (as usual) from Mitch, and worth the read.
My First Guest Post
I’ve written my first ever guest post, for the Personal Branding Blog. You can check it out here.
Seth Godin – Marketing Action Figure
Mcphee has released a Seth Godin action figure! Complete with mismatched socks and purple tie.
From Mcphee’s site:
Imagine having your own personal marketing guru you can go to for advice and guidance. You could pay millions of dollars for consultants, but why not just get the Marketing Guru Action Figure? Marketing genius and famous blogger Seth Godin serves as the model for this 5.375″ plastic action figure with his trademark mismatched socks and business casual clothes. Each figure comes with a free gift and the Little Book of Marketing Secrets. It’s rumored that if you want an insight into what your customers want and how they’d like to be communicated with, you can rub Seth’s bald head and all will be made clear.
Really well written copy, in my opinion.
One thing about this, I think it really speaks to Seth’s personal brand, and how strong a personal brand can be. He’s not a rock star or anything. He’s a marketer. But his personal brand is so strong that there’s an action figure made after him.
Anyone willing to buy one for me?
Thanks to Mitch Joel for pointing this out.