When we hear our own name being called, we tend to have a greater response. It’s a biological fact. We’re more alert and responsive to our own name.

Marketers should take note of this, and make use of it. Call your customer by name. Make your messages personal. If it’s personal, it’s more likely to get a response. And you’re more likely to be able to get the person’s attention.

Here’s a great example of making your message personal (aimed at Jeremiah Owyang). And true enough, it definitely got his attention.

How are you making your message personal to your audience?