Seth Godin posted some thoughts on the Amazon Kindle. Great ideas, as always, from him.
Here’s the part of the post that really struck me, though.
It’s not about improving performance. Just an improved performance will not be enough to make people want to use your product.
It’s about making something that’s fundamentally different. Something that’s better, that redefines what the task is. As Guy Kawasaki puts it, it’s about jumping to the next curve.
Merely providing better performance isn’t enough.