Image by ? ? Adam via Flickr

There’s been a lot of talk lately about the success of Grand Theft Auto: IV. I haven’t really seen much of the game, so I won’t comment on that.

But what strikes me about the numbers is that they aren’t surprising. The basic economics show that. Here in Singapore, at least, a movie ticket costs anywhere between $7 to $10. A computer game can cost up to between $30 to $60.

People are willing to pay more for computer games, that’s a simple fact. Why? Because of the experience. Games allow you to get more immersed in the story. It’s about the first hand, interactive experience.

And there’s great value in that – providing an experience.

It doesn’t matter what your product is. The more immersive the experience you provide, the more its value increases. And it increases exponentially.

How can you provide a more immersive experience for your customers?