There’s No Such Thing As Bad Press

Sep 26, 2008

Brad Shorr from Word Sell, Inc shares six reasons why business blogs should welcome negative comments.

All are really good reasons, but here’s one that I want to point out specially.

clipped from www.wordsellinc.com

Fifth, negative comments in and of themselves are unlikely in and of themselves to drive business away. Other readers are more interested in your response to a negative comment than the comment itself. For example, the comment “How come your sales rep never calls on me?!$*” by itself doesn’t look good. However, if you respond with, “We are extremely sorry about that. It is never our intention to ignore any customer. You will be hearing from your rep this afternoon, and we hope it’s not too late to rebuild our relationship,” you may find yourself actually attracting new business and turning indifferent customers into evangelists. Of, you could choose not to blog, and risk having customer tell twenty of his friends how unresponsive you are.

blog it

Bad comments are not just bad comments – they are opportunities for you to respond and build new relationships.

In today’s world, you can monitor and track whatever is said anywhere. And as such, I think that Brad’s point can be applied to anything that’s said about you, not just comments on your blog.

As long as people are talking about you, it can work in your favor. Even if it’s bad, it’s a chance for you to jump in and contribute to the conversation. It’s a chance for you to correct any mistakes – be it on the report’s end or on your end. It’s a chance for you to build new connections.

There’s no such thing as bad press, just opportunities to respond.

How do you respond to the negative things that are said about you?

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Thinking About the Blog Experience

Sep 22, 2008

I’ve been thinking a lot lately about the whole experience of blogging and reading blogs. In general, I would think that most people just read blogs, maybe leave a comment, then move on. We’ve all heard that blogs are a conversation, but are they really? Yes, conversation can happen on blogs, but is the platform really the best for conversation? I have my doubts.

So, here’s what’s been on my mind. How would you make your blog more interactive? Not gimmick-interactive, but really interactive, the kind of interaction that builds relationships and community and dialog. I’d say it goes all the way into the fundamental blog experience, and redefining (or tweaking) that experience slightly.

One thing that’s on my mind, for example, is comments. Currently, comments are practically always on the bottom of a post. It’s almost like a footnote/appendix. Why not have comments more as “notes in the margin” instead? Maybe have a side margin (like another sidebar, that can be toggled on/off), where the comments run alongside the post, so that comments can be more ‘in context’ – you can comment specifically on a certain paragraph, for example, and people can see that comment at the same time as while they read the paragraph. There are probably technical details to consider, but that’s just one idea that’s been on my mind, and I think it could help provide more flow to conversations on a blog.

Or why not have an easy way for other bloggers to embed your post or part of it? Something sort of like Clipmarks, but a functionality provided by the blog itself, so that people without the Firefox plugin can also embed it.

What do you think? Are there ways which we can redefine the fundamental blog experience to really make it more interactive and easier for conversation? Or ways to make it more of an experience, something more immersive, rather than just something people read for a minute and leave?

Or do you think that it doesn’t matter and that blogs are fine as they are? Whatever it is, I’d love to hear your opinions.

*note: This post is cross-posted (with slight modifications) from the discussion I started on Seth Godin’s Triiibes Network

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