People Notice Change

Jun 4, 2008

As you might know by now, Google recently changed their favicon (the small, square image that appears in the browser, next to the url).

It’s a small image, just 16×16. But the change did cause a bit of a stir online, with a lot of blogs running the story and a couple of forum threads being started. It’s even spurred questions about whether Google was going to undergo a rebranding process.

I’m not going to speculate about any of this, but what I do want to point out is this. Even such a small scale change caused such a stir. Why? Yes, part of the reason is because of the size of Google. But I think it’s also because Google’s brand had been associated with the old icon (the capital ‘G’). People were used to that. And when it changed, people noticed – some praised and supported it, others criticized it.

Once you’re associated with something – a word, an image, an icon, even an attribute – no matter how small that “something” is, people will notice when you change it. It’s up to you to ensure that the change is met well.

Maintaining a light grip

Apr 19, 2008

I’m finding more and more life lessons in pool. I think it’s because it’s very much a mental game. But I digress.

In pool, you need a light grip on the cue stick. Yes, the grip is very personal, but in general, any instructor or book will advise a light grip. I’m not sure the exact reason, but I think it’s to ensure that the cue stick follows its natural path when you stroke. If you grip it too tightly, it’s more likely that the cue stick will jerk and move off its natural path.

Sometimes in life, trying to have too much control isn’t good. Sometimes the more you try to force something, the worse it’ll go. It might be better to just lightly guide it, and let it take its course.

One prime example of this is in business/pr today, especially with social media. You can’t force the conversations. You can’t stop all negative reviews. If you try to, it’ll just make things worse. The best thing you can do is work on your brand, be a part of the conversations, and let the rest happen. Same for your personal brand.

Sometimes the most natural option is the best one.

Macbook Air Parody

Feb 13, 2008

Mitch Joel created a Macbook Air parody, showing off his Sony Vaio. There are probably lots more out there.My biggest takeaway from this? How Apple are able to build so many conversations. I don’t think any other company has ads that are parodied as often. Apple, as a brand, are able to create conversations. They start trends, and get people talking.And it all just helps to further the brand.