Real Gifts, Virtual Addresses – A New Opportunity

Dec 29, 2009

Have you come across TigerBow yet? If you haven’t, you should check it out. I haven’t got the chance to use it yet, because it doesn’t accept my Singapore postal code (which has 6 digits vs America’s 5), and as such cannot authenticate my credit card. That said, I think it’s a great idea. Sending a gift to a virtual recipient.

I think this speaks greatly about the nature of relationships nowadays, and how they’re moving online, but that’s not what I want to highlight here. What I do want to highlight is the opportunity here for other companies. Imagine if Amazon implemented something like that. They already have an option to ship an object as a gift to someone else, why not allow the shopper to send the gift to a virtual recipient in the same process that TigerBow does? Shouldn’t take too long, and shouldn’t be too hard for them to implement.

Or what about other startups? Why hasn’t someone built a system like that, but allowing the user to choose any object from Amazon? In my mind, it could be as simple as a 3 page process. On the first page, let the user input his name, the recipients name, and the Amazon product url. On the second, let the user select a delivery method, and optional wrapping/card, etc. And the third page would be for checkout. The system then sends a message to the recipient, like Tigerbow does, and if the recipient wants to receive it, he inputs his mailing address. The system can then place an order on Amazon for the object, ship it to the startup’s office, where it can be wrapped and all, and then send it out to the recipient. If the startup’s office is in America, the shipping costs wouldn’t increase too much, I think (it’d just be one additional local shipment to America).

It’d take some manual effort, but I definitely think it’s feasible. What do you think? Anyone up for trying it?

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