Mike Elgan wrote an article a few days ago about our search for the super easy super-phone.

And I think he makes a good point in the article, that goes beyond just cell phones.

In today’s world, there’s so much talk about information and feature overloads. People complain about everything being too busy, and talk about wanting simplicity.

As much as people talk about simplicity, that’s not the most important thing. The most important thing is relevance. If it’s relevant to the user, it’s fine. And the greatest form of relevance is personalization. That’s why you can have a busy homepage if you let your users organize it.

Personalization and relevance trumps everything else in today’s market, at least that’s what I think.

How are you ensuring that your products are relevant to your users?