LifesPerspectives reflects on the success of PlentyofFish.com.

Thus my conclusion on PlentyofFish and Markus Frind is this, he saw what was missing at that point in time and positioned himself to be at the right place and at the right time. Full credit goes to him for identifying the loophole in the online dating industry with the absence of free dating sites. Thus, unsurprisingly, if one starts a website that was completely new and improved existing websites, it will be hard not to become big. Perhaps it’s just me, but I think that it is so much harder these days to spot unfilled needs on the internet.

Anyway, apart from my proposed drastic thought of dropping my sites, the search goes on for me. With all my envy and aspirations, I know that I need to invent something new. That is one of the most common thread that runs through most success stories. They created something that people need and the rest comes easily (relative to the process of finding something new).

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It’s probably quite obvious. Doing something new will set you apart. And it will get you success. Oren Harari discusses about it in detail his book Break From the Pack: How to Compete in a Copycat Economy, which I mentioned in a post yesterday.

Even though it’s obvious, not enough people are doing it. Too many people are “playing it safe”, and not stepping out of what they don’t know. Too many people aren’t willing to try new things. And yet, that’s the best way to success.

What new ideas are you pursuing today?