In a speech I gave last week in Tel Aviv, I suggested to employees of a very successful and established Israeli company that they should embrace the creative spirit and once again embrace innovation and change. I even went so far to suggest that the company should consider “…forgetting about ARPU and EBITA” for 12-18 months and see what happens. When the people said that “they are not Google” I suggested that maybe if they took the time to embrace innovation and change that they could try thinking like Google for a change.

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That’s something that I’ve experienced before, people saying “there can only be one Google” or “how many Steve Jobs can there be” and questions like that.

If you think that way, there definitely won’t be able to innovate like them.