The success of the lens got me thinking. What sets that lens apart from the rest? I think that one lens has generated the best response because of a couple of things.
Firstly, it makes use of all forms of media. It’s (in my opinion), the most engaging of them all – making use of videos, pictures, RSS feeds, Twitter, etc. We all know people don’t like reading just chunks of text.
Secondly, and more importantly, is that it’s human. It’s a serious topic (marketers you should be following), but it takes a lighthearted view of it (bald marketers). In doing so, it makes it more entertaining and fun, in a way.
This is purely what I think, of course. So I might be wrong. And despite it being the best of my lenses, it’s still quite fresh, and in terms of absolute statistics, it’s not that highly ranked.
But I do think that these are two important points that we can learn from. And these two points can be applied to any website or blog or anything you’re developing, of course. Make use of as many forms of media as possible to form an engaging experience, and make it human and fun.
What do you think? What do you think is the strong point of that lens? And how can we learn from that apply it to whatever else we are developing?