The way to get noticed is to have the best content. As Seth Godin put it:
Organic success, on the other hand, is a clear path. If you want to be on the front page of matches for “White Plains Lawyer”, then the best choice is to build a series of pages (on your site, on social sites, etc.) that give people really useful information. Not just boilerplate information you stole from a legal website, but really useful stuff about you, the local courts, the forms people need… the things you’d want to find if you were doing that search.
Seth’s original post has to do with search engine optimization, but as usual, his ideas can be applied to a lot of other areas.
To be successful, the best way is to do something really useful, something really good that people want. Marketing shortcuts can only get you so far. The best way to market yourself and your ideas is to make the ideas good. Good content wins.