Avatar (2009 film)
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I finally got around to watching Avatar today, the 3-D, IMAX version of it. It was an interesting show, the plot definitely has a bit too many similarities to Pocohantas for my liking (as many have pointed out). I liked the mini-satirical messages in it, though.

That’s not what I want to write about, though. What struck me the most about Avatar was the 3-D. And it struck me the most actually because it didn’t stand out. In most 3-D movies, the fact that it’s 3-D is extremely noticeable. In most 3-D movies, the 3-D doesn’t really seem natural or real, to the point of even causing giddiness at times. Or maybe the giddiness is just me. Either way, the 3-D is normally too noticeable, in a bad way.

Avatar was different, though. The 3-D effects were natural. It almost didn’t feel like I was watching a 3-D movie, until I specifically paid attention to the depth and all. It was done so well, it seemed completely natural, and it just immersed you into the world.

I think this is important. That the effects (and at the end of the day, 3-D is just an effect) don’t take away from the movie. The effects have to blend in, seem natural, and enhance the movie, not stand out so much that it detracts from the overall experience.

And I think it’s true for any product we build as well. It’s easy to get distracted by features and enhancements. It’s easy to think add more an more things, in an attempt to make the product more impressive. But we have to remember that, at the end of the day, it’s about the overall experience, not about features.

It’s also something we need to consider when building our personal brands. We need to remember the main overall message we want to send out. It’s easy to get distracted by other things. I know I’ve suffered from this. For this blog, for example. It’s so easy, and I’ve done this too, to come across a new plugin and think “I need to have that”. But I think we need to really consider how each additional “feature” we add will affect the overall experience, and as such our overall brands.

We need to stay focused, and remember that it’s about the whole experience, not about special effects. Special effects should only be there to enhance the experience.

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