The biggest news of the last week has been about Data Portability. After Robert Scoble got banned (temporarily) from Facebook, a huge debate was sparked about who owns the data. And a few days ago, Google, Facebook and Plaxo all joined the DataPortability group.

I didn’t want to write much about it, because I couldn’t really decide on what it meant for you as an individual. But I just wanted to point you to Mitch Joel’s post: Should You Be Frightened By What Facebook And Google Know About Your Personal Brand?. It’s a good article about the whole issue, and what it means for your personal brand. Great insights (as usual) from Mitch, and worth the read.