Bacn (pronounced bacon) is “the term given to electronic messages which have been subscribed to and are therefore not unsolicited but are often unread by the recipient for a long period of time. Bacn is email you want but not right now”.

I think the Bacn buzz can teach us a lot about the making of internet buzz. I followed its seeds from the first few days (see the chronological overview). I learned that the combination of appreciated bloggers (as Chris Brogan), a twitter buzz, and a scoop in Wired were the milestones of its rise, all in less than 4 days. In 8 days it received the attention of The New York Times (it did take them long..).

Remember the formula: a catchy word + 1-2 influential bloggers + twitter (or other sms style spreading mechanism).

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Trendspotting blog reports about Bacn.

I first read about it on Chris Brogan’s blog and then on Seth Godin’s blog as well.

It’s an interesting concept, but I think the biggest thing of note is how fast it spread. And how it spread. All it took is a couple of bloggers who came up with it in the first place and a couple more to spread it. These bloggers are just regular people. Smart, intelligent people, definitely. But regular people. And now it’s even been reported in the New York Times and the Chicago Tribune.

Phil Gerbyshak’s Twofer Tuesday is similar.


“We are not creatures of circumstance; we are creators of circumstance.”
– Benjamin Disraeli

“The difference between getting somewhere and nowhere is the courage to make an early start. The fellow who sits still and does just what he is told will never be told to do big things.” – Charles M. Schwab

2 Questions

What are you afraid of creating?

What is a better time than RIGHT NOW to get started on creating that REALLY BIG something?

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All it takes for an idea to spread is just a couple of regular people. Why don’t you be the one?