Seth Godin tells us about the perils of being stuck in the long tail.

Musicians, bloggers, writers–if you’re toiling in the long tail, getting stuck at zero is now a real possibility. Being just like the other guys but trying harder is less of an effective strategy than ever before.

blog it

There is just too much choice available today. In any field. And that means consumers are less likely to spend their time looking through all the choices. They would rather stick with what they know, or what is well known. To succeed, what you produce has to stand out. If you don’t stand out, you’ll be overlooked.