Seth Godin shares an idea for alarm clocks, a chip that tells the day, in addition to the time. It wouldn’t be very hard to do, but it would help a lot. I know I would love something like that.

So why doesn’t every alarm clock have this feature? Because most people in that business are busy doing their jobs (distribution, promotion, pricing, etc.), not busy making products that people actually want to buy–and talk about.

There are very few products and services that wouldn’t get a lot better if people just tried to make them better.

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He makes a really good point. And as usual with Seth Godin, there’s really nothing much for me to add. People have become too focused on doing what they are told, on just doing their jobs, instead of really doing something to make a difference.

What product/service can you improve today? What difference can you make?