Chris Brogan asks a very important question, “What do you DO once you build the company?

In a world where it’s very easy to start up a company, where everything is so accessible, the haystack is becoming much, much bigger. The question is not how to get started. Getting started is easy. The hard part is persisting through the Dip and making what you’ve started significant. The hard part is making what you’ve started a success. It’s how you set yourself apart, how you prevent yourself from becoming just another needle in the ever-increasing haystack.