June 4, 2007
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Chris Brogan asks a very important question, “What do you DO once you build the company?“
In a world where it’s very easy to start up a company, where everything is so accessible, the haystack is becoming much, much bigger. The question is not how to get started. Getting started is easy. The hard part is persisting through the Dip and making what you’ve started significant. The hard part is making what you’ve started a success. It’s how you set yourself apart, how you prevent yourself from becoming just another needle in the ever-increasing haystack.
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June 4, 2007
The mountain bike wasn’t the result of a eureka moment by a brilliant inventor in his basement. It wasn’t developed by a research team at a big corporation. It wasn’t the brainchild of a marketing team. The mountain bike evolved from a group of people doing what they felt like doing. “We were just havin’ fun.” - Joe Breeze
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When you do things you’re passionate about, you’re likely to be successful. The average person, especially when pursuing a passion, has more impact than you’d expect.
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June 4, 2007
“Our greatest glory is not in never falling, but in rising every time we fall.” - Confucius
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June 4, 2007
The way to get noticed is to have the best content. As Seth Godin put it:
Organic success, on the other hand, is a clear path. If you want to be on the front page of matches for “White Plains Lawyer”, then the best choice is to build a series of pages (on your site, on social sites, etc.) that give people really useful information. Not just boilerplate information you stole from a legal website, but really useful stuff about you, the local courts, the forms people need… the things you’d want to find if you were doing that search.
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Seth’s original post has to do with search engine optimization, but as usual, his ideas can be applied to a lot of other areas.
To be successful, the best way is to do something really useful, something really good that people want. Marketing shortcuts can only get you so far. The best way to market yourself and your ideas is to make the ideas good. Good content wins.
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June 4, 2007
Carmine Coyote shows us one way formal education fails to train effective thinking.
Many of us have been brought up with inadequate ideas about what it means to think. Through years of formal education, we were taught to equate thinking with memory. We had to learn the answers from our teachers and use our memories to recall them for graded tests and examinations. There was always a right answer. Now, whenever we must think, we automatically start scanning our memories to see if we can find the right answer. If it isn’t there, we’re lost. True thinking only begins when you realize you don’t know the answer (or there isn’t one) and you have to use your powers of thinking to work out what to do anyway. That’s why the essential basis for all effective thinking is not knowing.
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We need to learn to realize how little we know. And be willing to learn. You should read the whole post. It’s a worthwhile read. She talks about how in order to improve as a person, to build on our potential, we need to make conscious decisions, and not just work on autopilot.
We need to learn to think about what we’re doing and not just blindly follow what others tell us, or what we’re used to. That’s the only way we can learn and improve.
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June 4, 2007
Adrian Savage wrote a
great post about the fear of failure and how it destroys success. It’s something I agree with wholeheartedly, and something I’ve written about before, but Adrian says it very well.
He writes about how culture has built up the fear of failure and why it destroys success.
Trial and error are usually the prime means of solving life’s problems. Yet many people are afraid to undertake the trial because they’re too afraid of experiencing the error. They make the mistake of believing that all error is wrong and harmful, when most of it is both helpful and necessary. Error provides the feedback that points the way to success. Only error pushes people to put together a new and better trial, leading through yet more errors and trials until they can ultimately find a viable and creative solution. To meet with an error is not to fail, but to take one more step on the path to final success. No errors means no successes either.
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June 3, 2007
In today’s world, everything is very competitive. It’s very easy to start a business, to write an article, to publish an ebook, anything. Anything you want to do, it’s quite easy to get started with it. If you’re into music, home recording is very accessible and easy. If you’re into film-making, digital cameras and video softwares can be bought at any electronics shop. If you’re into writing, it’s very easy to publish an ebook online. The costs of doing something you want to is very low. It’s not hard to get into anything in today’s world. The hard part is setting yourself apart from the thousands of others who are doing the same thing.
And the solution isn’t always to work harder. In fact, in today’s world, a lot of us can’t really work any harder - at least not without killing ourselves, figuratively and literally (look at the depression rates and such and you’ll realize that). What you can do is “put the same amount of work into a focused campaign that ends up meaning that each [thing you do] is more valuable” (quote from Seth Godin in his podcast with auctionbytes).
As Seth Godin said in the podcast, “[the world] is a haystack, and [you] are a needle. And you could sharpen your needle all you want, but it’s still going to be a needle in a really big haystack. And I think the way you win is by getting out of the haystack.”
In the haystack that is today’s world, you win not by getting a sharper needle, but by getting out of the haystack. You win by setting yourself apart from the rest.
Note: Quotes were edited because in the original podcast, Seth was talking about E-bay auctions specifically. I believe, however, that the ideas can be applied to any area, it’s not only limited to auctions.
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