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	<title>Comments on: When Common Advice Isn&#8217;t Useful</title>
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	<description>Let your true colors shine through</description>
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		<title>By: Theresa</title>
		<link>http://derrickkwa.com/archives/when-common-advice-isnt-useful/comment-page-1/#comment-68082</link>
		<dc:creator>Theresa</dc:creator>
		<pubDate>Tue, 12 Aug 2008 19:37:00 +0000</pubDate>
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		<description>Derrick,

I completely agree that its difficult to define a market opportunity for a truly revolutionary technology.  Its just as difficult to build a great &quot;elevator pitch&quot; for Apture. Thanks for commenting about us on Twitter, though.  All of the feedback we got at the Start conference was really helpful. Feel free to email me back at &lt;a href=&quot;mailto:theresa@apture.com&quot;&gt;theresa@apture.com&lt;/a&gt;

Cheers,
Theresa</description>
		<content:encoded><![CDATA[<p>Derrick,</p>
<p>I completely agree that its difficult to define a market opportunity for a truly revolutionary technology.  Its just as difficult to build a great &#8220;elevator pitch&#8221; for Apture. Thanks for commenting about us on Twitter, though.  All of the feedback we got at the Start conference was really helpful. Feel free to email me back at <a href="mailto:theresa@apture.com">theresa@apture.com</a></p>
<p>Cheers,<br />
Theresa</p>
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		<title>By: Theresa</title>
		<link>http://derrickkwa.com/archives/when-common-advice-isnt-useful/comment-page-1/#comment-70018</link>
		<dc:creator>Theresa</dc:creator>
		<pubDate>Tue, 12 Aug 2008 18:37:00 +0000</pubDate>
		<guid isPermaLink="false">http://derrickkwa.com/?p=715#comment-70018</guid>
		<description>Derrick,&lt;br&gt;&lt;br&gt;I completely agree that its difficult to define a market opportunity for a truly revolutionary technology.  Its just as difficult to build a great &quot;elevator pitch&quot; for Apture. Thanks for commenting about us on Twitter, though.  All of the feedback we got at the Start conference was really helpful. Feel free to email me back at &lt;a href=&quot;mailto:theresa@apture.com&quot;&gt;theresa@apture.com&lt;/a&gt;&lt;br&gt;&lt;br&gt;Cheers,&lt;br&gt;Theresa</description>
		<content:encoded><![CDATA[<p>Derrick,</p>
<p>I completely agree that its difficult to define a market opportunity for a truly revolutionary technology.  Its just as difficult to build a great &#8220;elevator pitch&#8221; for Apture. Thanks for commenting about us on Twitter, though.  All of the feedback we got at the Start conference was really helpful. Feel free to email me back at <a href="mailto:theresa@apture.com">theresa@apture.com</a></p>
<p>Cheers,<br />Theresa</p>
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