What Are You Hiding?
Dec 27, 2009 personal branding
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Barbara Safani on emurse wrote a post about “Five Quick Ways to Get Your Resume Tossed in the “No” Pile“.
What struck me the most about that list? Every item was about leaving out something. The most obvious allusion to that is when she says “the reality is that when the graduation date is missing, you are actually calling more attention to the very thing you are trying to hide.”
I think that’s a very important thing to remember. What we leave out, more often than not, is just as, if not more, important than what we put in. And people notice that. To be real, you have to take the risk of putting everything on the line – even things which may be potentially embarrassing.
Yes, there’s a fine line between managing your personal brand well, and covering up things which you don’t want people to know. The best solution? Neither, in my opinion. If you live your brand, if you live by your beliefs consistently and are who you say you are, you should have nothing to hide.
And that’s what we should all strive for, I think. Being completely authentic that we have nothing to hide.
Now, ask yourself – what are you hiding?
[?]Tags: authenticity, branding, reputation management, resume
