Comments on: The offline world still exists

By: Derrick Kwa

Derrick Kwa — Thu, 15 May 2008 03:48:41 +0000

Hi Ron. Yeah. I wonder, has there actually been any empirical/concrete studies done about that? Like, how many people prefer face-to-face vs online interactions.

By: Derrick Kwa

Derrick Kwa — Thu, 15 May 2008 02:48:41 +0000

Hi Ron. Yeah. I wonder, has there actually been any empirical/concrete studies done about that? Like, how many people prefer face-to-face vs online interactions.

By: Ron

Ron — Thu, 15 May 2008 02:06:48 +0000

Good point. I work with some firms that are using Back to Basics (High Touch) as a differentiator. They realize how some customers prefer the face-to-face / snail mail touch.

By: Ron

Ron — Thu, 15 May 2008 01:06:48 +0000

Good point. I work with some firms that are using Back to Basics (High Touch) as a differentiator. They realize how some customers prefer the face-to-face / snail mail touch.

By: Derrick Kwa

Derrick Kwa — Mon, 12 May 2008 16:59:40 +0000

Yeah. Well, the danger for most of us in the internet marketing world is that lots of us are “complete online junkies”, so it’s really easy to get trapped in the fishbowl, so to speak.

By: genie

genie — Mon, 12 May 2008 16:54:08 +0000

yup, completely agree. at the end of the day, its still about integrated marketing. Internet and social media tools, however progressively utilized, are still one of many marketing techniques. and im personally more of a believer in perfecting the in-store customer experience, because what you look, see and touch are more tangible. and besides, unless the consumer is a complete online junkie, he/she still exists in the offline world for most part of the day (=

By: Derrick Kwa

Derrick Kwa — Mon, 12 May 2008 15:59:40 +0000

Yeah. Well, the danger for most of us in the internet marketing world is that lots of us are “complete online junkies”, so it's really easy to get trapped in the fishbowl, so to speak.

By: genie

genie — Mon, 12 May 2008 15:54:08 +0000