Sui Generis

Target Audience (Part 2)

Jun 2, 2007 Moved from Blogger

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I just read a bit of The Long Tail today. It’s an interesting book that I’m thinking of getting.

With the increase of accessibility, customers have more choice of what to listen to, what to read, what to watch, etc. For retailers who make use of the tail (like Amazon), it means they can sell more. For content creators, however, it means you have to pick your target audience even more. You can no longer try to create something that appeals to everyone. It’s a lot harder to do, and it won’t really get you noticed that much.

The thing about the long tail and the increase of accessibility is that customers can pick the niches they are interested in. It’s better to be the best of that niche and reach the people who are passionate, who want to be reached. Let them spread the word to the rest.

Tags: Moved from Blogger