Providing an Immersive Experience
May 10, 2008 Technology
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Image by ? ? Adam via FlickrThere’s been a lot of talk lately about the success of Grand Theft Auto: IV. I haven’t really seen much of the game, so I won’t comment on that.
But what strikes me about the numbers is that they aren’t surprising. The basic economics show that. Here in Singapore, at least, a movie ticket costs anywhere between $7 to $10. A computer game can cost up to between $30 to $60.
People are willing to pay more for computer games, that’s a simple fact. Why? Because of the experience. Games allow you to get more immersed in the story. It’s about the first hand, interactive experience.
And there’s great value in that – providing an experience.
It doesn’t matter what your product is. The more immersive the experience you provide, the more its value increases. And it increases exponentially.
How can you provide a more immersive experience for your customers?
Tags: experience, games, Grand Theft Auto IV, interactive
