Providing an Immersive Experience

May 10, 2008 Technology

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There’s been a lot of talk lately about the success of Grand Theft Auto: IV. I haven’t really seen much of the game, so I won’t comment on that.

But what strikes me about the numbers is that they aren’t surprising. The basic economics show that. Here in Singapore, at least, a movie ticket costs anywhere between $7 to $10. A computer game can cost up to between $30 to $60.

People are willing to pay more for computer games, that’s a simple fact. Why? Because of the experience. Games allow you to get more immersed in the story. It’s about the first hand, interactive experience.

And there’s great value in that – providing an experience.

It doesn’t matter what your product is. The more immersive the experience you provide, the more its value increases. And it increases exponentially.

How can you provide a more immersive experience for your customers?

[?]
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This entry was posted on Saturday, May 10th, 2008 at 1:14 am and is filed under Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
  • http://storyofcheyenne.wordpress.com/2008/06/07/the-newest-wii-gaming-technology/ The newest Wii gaming technology « Cheyenne’s story

    [...] Games are so additive, people enjoy playing games than watching tv because the game gets people involved in the programme. The most tv can do to make people involved it ‘If you text in now, you stand to win $1000 worth of beauty products’. Same reason why games are more expensive than a ticket to the movie. My friend, Derrick, wrote an interesting article on his blog about games vs. movies. Here is the link : http://derrickkwa.com/archives/providing-an-immersive-experience/  [...]

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