Providing an Immersive Experience
May 10, 2008
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting! And if there's anything else I can do for you, feel free to drop me a line.
Image by ? ? Adam via FlickrThere’s been a lot of talk lately about the success of Grand Theft Auto: IV. I haven’t really seen much of the game, so I won’t comment on that.
But what strikes me about the numbers is that they aren’t surprising. The basic economics show that. Here in Singapore, at least, a movie ticket costs anywhere between $7 to $10. A computer game can cost up to between $30 to $60.
People are willing to pay more for computer games, that’s a simple fact. Why? Because of the experience. Games allow you to get more immersed in the story. It’s about the first hand, interactive experience.
And there’s great value in that - providing an experience.
It doesn’t matter what your product is. The more immersive the experience you provide, the more its value increases. And it increases exponentially.
How can you provide a more immersive experience for your customers?
Popularity: 1% [?]
Posted in Technology | 
Email This Post
Trackback URL: http://derrickkwa.com/archives/providing-an-immersive-experience/trackback/
Previous: Most Valuable Player | Next: The offline world still exists
content rss
