Lessons from Nollywood: Grassroots

Jun 7, 2007 Moved from Blogger

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clipped from blog.ted.com

“This started as a grassroots movement. It happened without foreign investment, without government aid. It happened against the odds.” — Filmmaker Franco Sacchi on Nollywood, Nigeria’s $250M/year industry

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Never underestimate the power of “a grassroots movement”. The average person, the grassroots, has more power and ability than you think. You don’t always need external power or aid.

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