Sui Generis

How Recognizable Are You?

Aug 11, 2008 People, personal branding

Thanks for visiting! If you're new here, you may want to subscribe to by RSS, or by Email. And if there's anything else I can do for you, feel free to drop me a line.

I wrote about Ary a few days ago. While there was a general lesson/point in that, it was still very much a more personal post. There’s more that I want to say about here, so here it is.

One of the things I like about Ary is that she has a very distinctive personality, and a very distinctive style that goes along with it. And it’s very recognizable.

I remember one morning, I was having breakfast and I noticed someone walk into the cafeteria. I was eating my food, so I was kind of looking downwards, and just saw the person enter my field of vision slightly. The only thing I saw was the person’s socks. And straight away, I knew it was Ary.

Even more significantly, as much as I can remember, I don’t think I had seen her wear that pair of socks before. It just seemed to suit her so much, that even though I had not seen it before, I knew it was her. That’s how recognizable and distinctive her style was.

It goes beyond just clothes, though. It’s her whole personality. And it’s something that I think we can all learn from.

I think there’s huge value in being that distinctive and recognizable. Take ,a href=”http://www.hellomynameisscott.com/landing.aspx”>Scott Ginsberg, for example. He’s known as “the name tag guy”, and everything that goes along with that - approachability, etc.

Corporate brands always aim to be simple, distinct, recognizable - connoting strong and clear emotions all the time - so that you know what the brand stands for.

Your personal brand should be the same way, I think.

How recognizable is your brand?