Sui Generis

Google Choosing to Perform Poorly?

Feb 29, 2008 Technology

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There have been recent reports about the click through rates on Google’s ads dropping. But Betsy Schiffman from Wired tells us that it might be by design.

I’m no business analyst, so I can’t tell you about the reliability of either analysis. But if it’s the latter, I have to say, it’s really good to see.

Great that a company is willing to risk short term losses for better quality in the long term.

Tags: advertising, google, quality