If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting! And if there’s anything else I can do for you, feel free to drop me a line.Steve Rubel from Micro Persuasion recently suggested that companies should ask for feedback on ads.
I think it’s an interesting idea. And I can [...]

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Communication is about the interpretation, not the intent of the message.
Is what you say the same as what your customer hears? If it isn’t, what can you do about it?
This is my entry to Brad Shorr’s Win an Ipod Nano contest.
Popularity: 13% [?]Rate this: 2.5

Popularity: 13% [?]

Posted in Analogies, Marketing, life 7 Comments »

When we hear our own name being called, we tend to have a greater response. It’s a biological fact. We’re more alert and responsive to our own name.
Marketers should take note of this, and make use of it. Call your customer by name. Make your messages personal. If it’s personal, it’s more likely to [...]

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A few days ago, Robert Scoble asked the question of how you can add value to rubber bands.
I think it’s a great thought experiment, and some interesting ideas have been thrown up. But more than anything, it’s a great example of how, with some creativity, opportunities can be found everywhere.
Even a simple rubber band can [...]

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Ever noticed how you tend not to hear background sounds after a while? When you first turn an air conditioner on, for example, you notice the sound. After a while, you don’t hear it anymore. Same goes for a clock ticking, among other things.
Our brains have “novelty detector neurons“, which respond to newer sounds, and [...]

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Sometimes having shortcomings and failures can be positive. Why? Because it gets people talking. Being “remarkable” (as Seth Godin says) isn’t necessarily about being really good. Sometimes if you’re too perfect, there isn’t much to talk about. Sometimes, the best way to get people talking is to have shortcomings - or rather “supposed” shortcomings - [...]

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Mitch Joel wrote an interesting post about Presentation Zen yesterday. But what really caught my eye in the post was this.
 
clipped from www.twistimage.com
Presentation Zen wins as a must-have book for every Marketer because the best insights come from Garr’s perspective on uncovering your own creativity, how to plan a presentation, how to craft the story [...]

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