If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting! And if there’s anything else I can do for you, feel free to drop me a line.Stowe Boyd posted his story about his experience with Clear, and “bet[s] that Clear is going to do everything wrong“.
More than the customer [...]

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CNet reports that Bug Labs have sold out until May. And it’s succeeding not just with “hobbyists and tinkerers”, but also with “corporations looking for less-expensive alternatives to custom devices”.
The beauty of Bug Labs, in my opinion, is this. It’s a tool that is inherently personal. It gives the user freedom to choose how they [...]

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Grant English recently wrote about how he tossed aside the tract. You know, those tracts that evangelists carry around? Personally, I couldn’t agree more with him. I personally can’t stand how people are trained to “evangelize” by following a fixed pamphlet, and a fixed ’script’, almost.
I think the principles Grant talked about there can also [...]

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Undercover Black Man criticized (actually, ‘criticized’ is an understatement) Margaret Seltzer for her book “Love and Consequences”.
Using the pseudonym “Margaret B. Jones”, she wrote that she was half-white, half-native American, and raised by a black foster mom. She wrote what was supposedly a personal story about how she used to be involved in gangs and [...]

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I’m sure we’ve all had experiences when two people tell us the same thing, and we listen to one and dismiss the other. We listen to people we have relationships with. We pay attention to those we trust.
Trust has become even more important in today’s world, where attention is becoming more and more scarce.
The challenge [...]

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Steve Rubel from Micro Persuasion recently suggested that companies should ask for feedback on ads.
I think it’s an interesting idea. And I can see where he’s coming from. But I’m not fully convinced.
To me, it seems almost like a Meatball Sundae. It doesn’t really seem natural. Maybe it’s just me, but I can’t really imagine [...]

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Communication is about the interpretation, not the intent of the message.
Is what you say the same as what your customer hears? If it isn’t, what can you do about it?
This is my entry to Brad Shorr’s Win an Ipod Nano contest.
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Posted in Analogies, Marketing, life 7 Comments »