Here’s the part that struck me the most.

clipped from www.chrisbrogan.com

The trick is not to talk about your stuff. You should have started this outreach weeks and weeks before ever needing anything, and it should be genuine. Be interested in the people you hope will take an interest in you.

I think that goes back to what I’ve been writing recently. That ultimately, it’s about people, and relationships. And I think those who understand that, not the ones who are just after monetization, are the ones who will get paid off. Those who spend the time getting to know people are the ones who will succeed in this space.

It’s also why I think there’s so much value here for individuals, not just companies. Perhaps even more for individuals than companies. Because it’s easier for an individual to meet new people and build relationships than it is for an organization, I believe. It’s therefore almost easier for an individual to engage and succeed in this space, than it is for a company. And that’s why I love this space. It gives power back to the individuals, the power to do as much as, if not more than, a formal organization.

So, as Chris wrote, “[y]ou should have started this outreach weeks and weeks before ever needing anything”. Who are you reaching out to today?