I’m in a book!

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So, I’ve been in the army for most part of the last 3 weeks. I do have things that I want to write about and share with you guys, but I’m not going to do that just yet.

Today, though, there’s huge news to announce. The Age of Conversation 2 has now been launched. You can (and really should) get a copy – hardback, paperback and digital copies are all available.

I’m really honored to be a part of it and to have a page in the book. It’s really brilliant how the web opens up opportunities. I would never have imagined being able to be a part of a project like this.

But don’t buy it just because of me. Lots of bright, intelligent minds have contributed as well – many who are brighter and more intelligent than me. It’s amazing to be able to a part of this group, and have my name together with the following:

Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi, Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob LeDrew, Brad Shorr, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich, C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Chris Brown, Connie Bensen, Connie Reece, Corentin Monot, Craig Wilson, Daniel Honigman, Dan Schawbel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Dave Davison, David Armano, David Berkowitz, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham, Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner, Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Eric Peterson, Eric Nehrlich, Ernie Mosteller, Faris Yakob, Fernanda Romano, Francis Anderson, Gareth Kay, Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins, G.L. Hoffman, Gianandrea Facchini, Gordon Whitehead, Greg Verdino, Gretel Going & Kathryn Fleming, Hillel Cooperman, Hugh Weber, J. Erik Potter, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne & Todd Cabral, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, John Herrington, John Moore, John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Foster, Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kristin Gorski, Lewis Green, Lois Kelly, Lori Magno, Louise Manning, Luc Debaisieux, Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Matt Dickman, Matt J. McDonald, Matt Moore, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel, Neil Perkin, Nettie Hartsock, Nick Rice, Oleksandr Skorokhod, Ozgur Alaz, Paul Chaney, Paul Hebert, Paul Isakson, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman, Rachel Steiner, Sreeraj Menon, Reginald Adkins, Richard Huntington, Rishi Desai, Robert Hruzek, Roberta Rosenberg, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen, Sam Huleatt, Sandy Renshaw, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Stanley Johnson, Stephen Collins, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood, Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tim Brunelle, Tim Connor, Tim Jackson, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman, Uwe Hook, Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau, Wayne Buckhanan, William Azaroff, Yves Van Landeghem

Amazing people, all contributing to what is definitely an amazing project. And all the profits go to charity.

You can get the book here.

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Change The Way You See Yourself

As part of the Idea Sandbox’s Post2Post Virtual book tour, I got the pleasure of reading the book “Change the Way You See Yourself” by Kathy Cramer and Hank Wasiak. I also got the opportunity to ask Hank Wasiak some questions.

I would like to thank Hank Wasiak for being a part of this and for sharing his insights.

I didn’t want to expand on the book and not just reiterate the book’s points, because you should really read the book yourself). So, without further ado, I’ll just jump straight to the conversation.

Derrick: Could you share with us your personal story? How did you get started on the ABT journey, and what got you inspired to write the book?

Hank: Sure. After a long career in the advertising business I was a pretty well established deficit based thinker. Solving problems, dealing with roadblocks in the marketplace and clients, nay-sayers and creative critics were everyday fare. So I spent most of my time on the DBT side by default. Then, about 8 years ago, while I was Vice Chairman of McCann Erickson, I traveled the World working with our global clients and our local agencies. Over 55 countries that I can remember.

An interesting pattern took shape. The most energetic and motivated creative people and some of the most innovative and creative work was being done in emerging markets and Central and Eastern Europe. And here’s why. It was all new and exciting to them, they were eager to learn, trying new things, grateful for every marketing dollar they had to spend and the NIH syndrome didn’t exist. Then about that time I also became a Reiki Master. I just felt there had to be a better way to do business and live my life. Then I met Kathy Cramer who introduced me to ABT and it all clicked. I began putting ABT into practice in my life and in our business at The Concept Farm. Kathy and I both realized that now was the time to take it out to the world in a new and creative format…and here we are on our second book.

Derrick: “The Secret” is something that has been getting really widespread recently. Do you have any thoughts on it – how do the ideas in The Secret compare to ABT principles?

Hank: The “Secret” certainly has benefited from substantial PR and media exposure. I’m not fully versed in all of what it espouses so it’s probably best that I don’t comment on it in any detail. That said, here’s what is relevant about Asset Based Thinking. As it’s brought to life in our books we provide the reader with a simple, powerful and purposeful way to see and live everyday life. It’s a very real and concrete process and practice that is based on over two decades of research and practice by Dr. Kathryn Cramer and The Cramer Institute. ABT is a choice that we make. It teaches us who to look at ourselves and the world around us through the lens of what’s working and possible so we can make the most of every situation.

Everyday we’re bombarded with news, much of it negative and it’s easy to become preoccupied with problems and focus on what’s wrong and missing in our life. So easy, in fact, it’s almost a natural response. This kind of Deficit-Based Thinking (DBT) can, over time, drain the life out of anyone. Now imagine if you focused on what’s right in this world instead, harnessed your strengths rather than letting weaknesses debilitate you, and highlighted opportunities rather than problems? These small shifts can make seismic differences in your life.

Derrick: Do you think the digital hyper-connectedness of today’s world (with the Internet and all) has an effect on ABT? Does it make it more important? Does it make it any easier to live an ABT life? For example, part of ABT is taking a stand and showing up, I think that in today’s world where we can all create blogs and have our say easily, it becomes a lot easier to establish our beliefs and take a stand. How else do you think the Internet has made a difference?

Hank: You’ve hit on a very important point. The internet is very relevant to this book in two important ways.

1.The Tiltle/Subject Matter: Never before has the power of the individual to stand out and make a difference been greater and or more exciting. That’s why Time Magazine named YOU as their Person of The Year in 2006. Asset Based Thinking, as brought to life in “Change The Way You See Yourself”, is tailored made for the internet/digitally empowered world. You are now able to access information, resources and people to help discover and nurture “Your Mighty Cause”, expand your Circles of Influence and create your Signature Impact. All of this made possible by the internet for people of all ages. The perfect vehicle to help build a positive ABT conspiracy.

2. Creating The Book: Leveraging the digital world and breaking the mold is something that Kathy and I had in mind from the very beginning. We used digital technology in the design of the book to deliver an incredibly powerful, engaging and emotionally rewarding reading experience. The enabling power of the internet and digital technology freed us up to create this book in such a way that  would not have been possible just 10 years ago.

We are big, big fans of what is happening and possible “ on line” and how it can influence our collective ability to change our personal lives and the world for the better and have a real tangible impact.

Derrick: You mentioned that you’re working on a book focused on teens. Would the ABT journey be different for teens? If so, how?

Hank:Interestingly enough it will not be that much different in terms of content, visual style and design. Kids, and especially teens, “get” ABT right away when it’s explained to them. So, they will take the same journey we adults do.

There is however, one very cool element in this book that makes it very special. Teens have been involved in helping create the book from the very beginning. The design concept for the book is “Teens Call the Shots”. Kathy held ABT workshops with teens in which we learned their ideas and thoughts about ABT. Then we gave kids digital cameras and asked them to take photographs and interpret the ABT concepts and practices in their photographs. The teens are amazing. More than 80% of the pictures in the book will be from the teens themselves. Wait ‘till you see it!

Derrick: Finally, if you could sum up your message in one or two sentences, what would it be?

Hank: You know that classic question Is the glass half full or half empty? Well, it’s the wrong question. Instead, ask yourself…”What’s in the Water?” That’s where the assets are. Make the most of what’s in the water and watch your glass fill to the brim.

Derrick: Is there anything else you want to share with our readers?

Hank: Just that we are very appreciative of all the support we have received for our first book and the initial reaction to “Change The Way You See Yourself” is very very satisfying. We love being part of the blogging community and are eager to help and contribute in any way we can. Kathy and I will be launching our own blogs on the ABT website next week and hope that you all will join us. (assetbasedthinking.com )

Welcome to the positive ABT conspiracy.

Derrick: Thanks again, for taking the time to share your thoughts with us. Really appreciate it.

Be sure to check out the book, Change the Way You See Yourself, and check out the rest of the tour at two of my favorite blogs – the Personal Branding Blog tomorrow and Make it Great on Friday.

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Age of Conversation

The Age of Conversation is a really unique book. It’s a book that “brings together over 100 of the world’s leading marketers, writers, thinkers and creative innovators in a ground-breaking and unusual publication.” It’s an amazing project, and it’s produced and awesome book. All the proceeds from sales and referrals are donated to Variety, the Children’s Charity.

If you haven’t bought it, you should purchase your copy here. For best impact, purchase 1 copy at a time, using that link – because proceeds from the referrals go to charity as well.

And on that note, the authors and topics for The Age of Conversation 2.0 have been announced. This year, 275 authors will be answering the question “Why don’t people get it?”. And I have the honor of being one of the authors.

Here’s the full list:

Adam Crowe, Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi, Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob Carlton, Bob LeDrew, Brad Shorr, Bradley Spitzer, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich, C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Clay Parker Jones, Chris Brown, Colin McKay, Connie Bensen, Connie Reece, Cord Silverstein, Corentin Monot, Craig Wilson, Daniel Honigman, Dan Goldstein, Dan Schawbel, Dana VanDen Heuvel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Darryl Patterson, Dave Davison, Dave Origano, David Armano, David Bausola, David Berkowitz, David Brazeal, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham, Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner, Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Emily Reed, Eric Peterson, Eric Nehrlich, Ernie Mosteller, Faris Yakob, Fernanda Romano, Francis Anderson, G. Kofi Annan, Gareth Kay, Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins, G.L. Hoffman, Gianandrea Facchini, Gordon Whitehead, Graham Hill, Greg Verdino, Gretel Going & Kathryn Fleming, Hillel Cooperman, Hugh Weber, J. Erik Potter, J.C. Hutchins, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeremy Middleton, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, Joe Talbott, John Herrington, John Jantsch, John Moore, John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Flowers, Justin Foster, Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kris Hoet, Krishna De, Kristin Gorski, Laura Fitton, Laurence Helene Borei, Lewis Green, Lois Kelly, Lori Magno, Louise Barnes-Johnston, Louise Mangan, Louise Manning, Luc Debaisieux, Marcus Brown, Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Mark McSpadden, Matt Dickman, Matt J. McDonald, Matt Moore, Michael Hawkins, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel, Monica Wright, Nathan Gilliatt, Nathan Snell, Neil Perkin, Nettie Hartsock, Nick Rice, Oleksandr Skorokhod, Ozgur Alaz, Paul Chaney, Paul Hebert, Paul Isakson, Paul Marobella, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman, Rachel Steiner, Sreeraj Menon, Reginald Adkins, Richard Huntington, Rishi Desai, Beeker Northam, Rob Mortimer, Robert Hruzek, Roberta Rosenberg, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen, Sam Huleatt, Sandy Renshaw, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Stanley Johnson, Stephen Collins, Stephen Cribbett, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood, Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tiffany Kenyon, Tim Brunelle, Tim Buesing, Tim Connor, Tim Jackson, Tim Longhurst, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman, Uwe Hook, Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau, Wayne Buckhanan, William Azaroff, Yves Van Landeghem

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We have a winner…

Congratulations to pelf from pelf-ism is contagious – you’ve won a copy of Seth Godin’s latest book, “Meatball Sundae”!

And thanks to Joanna Young and Robert for taking part as well.

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‘Share Your Story’ Contest Update

So, with 10 days to go in the contest, I’ve got 3 entries so far. Thanks to Robert, Joanna and Pelf for entering.

Here are the entries:

3 very different styles, but all demonstrating what they stand for, and who they are. All answering the question of why they are who they are today.

There’s 10 more days left in this contest, so come on and join the conversation – share your story. You could stand to win a copy of “Meatball Sundae” by Seth Godin.

Click here for more information.

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Age of Conversation 2008

A year ago, Drew McLellan and Gavin Heaton brought together over 100 bloggers and invited them to each contribute one page on the topic of “conversation”. And the book, “The Age of Conversation”, was published. All the proceeds from the book went to Variety, the Children’s Charity.

Now, Drew and Gavin are at it again. They’re starting “The Age of Conversation 2008″. And you can be a part of it too. Sign up to write a chapter for it. Vote on the topic. Or simply spread the word.

I think it’s a great project, and I love the collaborative nature of it – how they are bringing together so many different voices. And I really encourage you to participate.

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Share Your Story – and Win a copy of Meatball Sundae

Meatball Sundae by Seth Godin[edit]The contest has now been extended to February  10! That gives you 10 extra days to get your entry. [end edit]

Here’s your chance to win a copy of Seth Godin’s latest book, Meatball Sundae. I’ll be giving away a free copy of Meatball Sundae at the end of the month (January 31) on February 10, so read on for details.

One of the main points of Meatball Sundae is the power of stories. And so, in the spirit of that, here’s all you need to do to be a part of this contest: Share your story.

Your story doesn’t have to be your auto-biography or your about page. In fact, your true story probably isn’t. It’s the one with the drama, emotions, tragedy, action. It’s the story that shows what you believe in, what you stand for.

Put simply, your story is an expression of who you are – an answer to the question of why you are who you are today.

So, share your story with us (me and the fellow readers). There are no fixed rules to this contest. Express yourself, and share your story in whatever way is the most natural to you. Write a post on your blog, leave a comment (or an audio/video comment) here, do a podcast, record a song, do a video and post it on Youtube, even. It’s your choice. Be creative. Make it remarkable. Make it something that people will talk about. And encourage your readers and friends to do the same.

Just leave a comment or link to this post (or email me) so that I know you’ve entered. And make sure to do it before January 31 February 10.

And at the end of the month, one lucky winner will get a brand new copy of Seth Godin’s Meatball Sundae.

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