Sui Generis

Alienating Your Audience?

Sep 4, 2008 music

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I’ve been listening to Peter Cincotti’s “East of Angel Town” cd a lot lately. I’m really loving the cd. But he’s gotten a bit of criticism from some of the fans of his previous work for deviating further from his jazz roots and into more ‘pop’ music.

Personally, I haven’t listened to his older albums, but I think he deserves credit for trying his own material, and just expressing himself. And even as he might alienate some of his previous audience, he’s going to gain even more new listeners because he’s exploring new territory.

It’s always risky when you try to move forward - you risk leaving some people behind. But you are also more likely to find new people - a new audience, new friends, etc. And these people would suit you better in the direction that you’re pursuing.

Do you worry about alienating your existing audience?

Tags: audience, development, expression, jazz, moving forward, music